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Why your website must be responsive

Having a responsive website nowadays is a must and is crucial to a brands credibility and success! So what is responsive web design you ask? Here’s the definition taken from Wikipedia:

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

So basically how responsive web design works is visitors who view your website on tablets and especially mobile devices see your web content get stacked vertically and fill the entire width of their device. Now all they have to do is scroll down to easily view all your content and pages. In other words, they don’t have to constantly zoom in and scroll around just to view your content. If this happens because your website isn’t responsive, It’s very likely that most of your visitors will end up leaving your site. Here is a responsive website that Sailors & Mermaids built for a great client Seelinger Hand Cast Covers. Go ahead and launch the website. Then grab the corner of your browser window and gradually reduce the size as far as you can go. You’ll notice that the content drops down and expands as the window gets smaller. For a more accurate look you can view it on your tablet or mobile device. That’s responsive folks!

So why responsive? Because if you look around you’ll see practically everyone on their tablets or mobile devices, and they’re not just texting or playing games anymore. They’re reading content on a blog or making a purchase on a website, and it’s all made possible because the website was built responsive! If you’re not sold yet just take a look at this article Mobile Now Accounts for 50.3% of All Ecommerce Traffic.

So whether you climb aboard with Sailors & Mermaids for your next project or choose another studio, ask them about making your website responsive before they get started. If not, you might discover after launching that it may look great on your desktop computer but not on your tablet or phone, which could be disastrous for any brand who wants to succeed. All the websites I build now for my clients come responsive whether they inquire about it or not.

About David Zupec

David Zupec is a web designer at the helm of Sailors & Mermaids, a small web design studio based in Michigan. His passion is helping small businesses build a successful online presence.