Every successful ecommerce website provides strong, clear personalized communication with their customers. This is a must when you want to build great relationships. Here are my top 5 ways to create loyal customers with your website.
1. Collect emails
You can’t establish a good relationship with your customers if you can’t contact them. Your website should provide several options to collect emails. This could be during the checkout process, an easy-to-find signup form for promotional emails, create wishlists or a registry for themselves or to share, or the option to create an account and personalize a profile.
2. Customer loyalty and reward programs
Loyalty and rewards programs help strengthen your customer relationships by encouraging first time buyers to come back and existing customers to spend more. They also help collect information about your customers and create the perfect opportunity to gain customer feedback. It is important to focus on customer loyalty since existing customers are 60-70% more likely to convert and they spend three times more than new customers.
3. Offers and promotions
Show customers you value their business by providing offers. Onsite offers help increase conversion and average order value. You could offer your customers free shipping or weekly deals to keep them engaged with your brand and provide a reason to come back to your site. Consider free shipping with a minimum order amount, since 93% of shoppers take action to qualify for free shipping.
4. Post-purchase follow-ups
The post-purchase email is a vital part of online customer service. In fact, more than 80% of consumers believe it’s important to have a positive experience after purchase. This email reassures customers their order was successful and gives you the opportunity to provide product recommendations, offer an incentive on their next purchase and ask for valuable feedback.
5. Create useful content
I can’t stress this one enough. Engage customers with a blog and through social media, including detailed information about your products and brand. This valuable content also helps tremendously when it comes to SEO.
In order to create loyal customers, your site must clearly communicate information and offer them with a reason to return. By providing a personalized shopping experience, you will establish a strong relationship with your customers and have them coming back for more.