Statistics overwhelmingly show that your website is very likely your customers’ first impression of your business. That being said, keeping your site up-to-date and relevant is definitely in your best interest. An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have. Here are 5 signs that it might be time to upgrade your website.
1. Mobile compatibility (Responsive design)
Recent statistics indicate mobile internet traffic (smartphones, tablets) accounts for around 50% of all internet traffic globally and continues to grow at double digit rates. In the US, mobile usage is even higher – who doesn’t have a smartphone or tablet? Mobile users have notoriously short attention spans so if your site isn’t cutting it, they will go somewhere else (like your competitors).
2. Modern design
If your site is more than a few years old, you may be running the risk of looking outdated. Since the website is such an important part of your marketing efforts, it’s important to project to your customers and potential clients that you are up to date and on top of the latest trends and technology. An old, outdated website may not give that impression.
The second reason has to do with our old friend Google. Simply put, Google prefers sites that load fast as this is part of the user experience they provide their users. So all else being equal, Google will rank the faster loading site higher than the slow poke. If your site is a little sluggish, it may be time to pick up the pace!
4. Take advantage of social media
Google has gotten much better at understanding the nature of the content on your site as well as what is being said on social media. One of the most successful strategies to achieve ranking is to add a blog on your site and post links to the blog posts on Facebook, Twitter and Google+. You may feel that you don’t have time for blogging, but your competitors might – and they may well pull ahead of you in Google rankings, stealing your prospective clients!
5. What are your competitors doing?
The web is where you compete for business, customers and clients. If you’re still paying for Yellow Pages, stop. It’s not worth it. You and your competitors are fighting for those who are searching for your product or service on the internet. A lot of those are on Google (and the other search engines) but more and more of your potential clients are looking on social media sites such as Facebook, Twitter, G+ and Yelp.
The beauty of a new website is that it provides a great return on investment for marketing your business and may well be the best investment you can make.
If you’re having concerns or facing some challenges with your website, drop us a line – we’d love to hear from you!