In case you haven’t heard, on April 21st Google updated its search results algorithm to favor websites that are optimized for mobile (responsive). If your website isn’t responsive then it will be penalized.
So what does this mean and how are they going to penalize me you ask?
The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search results. Websites that aren’t mobile-friendly will get demoted. By demoted they mean that if your site was getting high traffic in search results, expect to see a considerable decrease in traffic. For example, let’s say your website came up in the top 5 search results when someone searched for “ice-cream shops in Howell, Michigan”; now your site would be much deeper in the search results pages, resulting in less traffic. Brands with mobile-friendly sites will then be rewarded by moving up in the search results and will start seeing an increase in their traffic.
According to Google more and more of online traffic now comes from mobile and they want users to have a good experience whenever they click on a mobile link.
If you’re not sure if your website is mobile-friendly, just ask your web designer or developer. If it’s not, my suggestion would be to have them make it mobile-friendly as soon as possible to avoid continued loss in traffic.