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The Captains Log

Articles to help you stay afloat and keep the needle moving in the right direction.

How long will it take to get to the first page of Google?

How long will it take to get to the first page of Google?

By David Zupec | June 12, 2017

As an ecommerce web designer I get asked this question a lot: How long will it take to get to the first page of Google? Truth is, I don’t know and neither does Google.  It’s a long-term strategy First of all, there is absolutely NO magic tricks or special formulas to get you there quickly folks. It’s […]

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hot tips for ecommerce success

Avoid the summertime slump: 8 hot tips for ecommerce success

By David Zupec | March 30, 2017

During the lazy summer months, shoppers trade in their keyboards and computers for shades and sunblock. Summertime means vacation time, and that typically isn’t the best news for ecommerce sites. Online shoppers tend to spend less in the summer, with July being the slowest month of the year for ecommerce activity. Compared to the peak […]

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5 things to fix on your website in the next week to increase sales

5 things to fix on your website in the next week to increase sales

By David Zupec | November 16, 2016

Like most businesses, you are probably distracted and overwhelmed by the possibilities of doing business online. It is true that the Internet is a game changing tool for collecting leads, attracting customers, growing a business, finding staff, providing awesome customer service and building communities. It is also true that most of us fail dismally in […]

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web care

You’ve launched your website, don’t neglect it

By David Zupec | July 14, 2016

So you’ve made an investment and worked hard with your designer and team to launch your website, now what? Most designers or studios will collect the balance owed, then jump ship and move on to the next project. Well that doesn’t happen with us! As we’re approaching launch date, I make it clear to my clients that […]

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5 tips for writing better product descriptions that sell

5 tips for writing better product descriptions that sell

By David Zupec | April 29, 2016

When it comes to building a website, business owners think about SEO, hiring the best models, photographers, the works. We all know that much like a physical store, presentation and a tangible feeling of quality means everything. This same care must be taken when you begin writing the new product descriptions to fill your ecommerce website. […]

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Top 5 ways to create loyal customers with your website

Top 5 ways to create loyal customers with your website

By David Zupec | April 6, 2016

Every successful ecommerce website provides strong, clear personalized communication with their customers. This is a must when you want to build great relationships. Here are my top 5 ways to create loyal customers with your website. 1. Collect emails You can’t establish a good relationship with your customers if you can’t contact them. Your website should provide several […]

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Treat your website as an investment

Treat your website as an investment

By David Zupec | March 4, 2016

Having been in the web design industry for over 10 years now, one thing is for certain, the relationship between investment and your online presence. Regardless of who you hire to build your website, you must see this as a long-term investment rather than just another expense that’s not going to lead to something successful. Your website […]

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non profit web design

Non-profit web design solutions that get more supporters

By David Zupec | February 16, 2016

Your non-profit organization’s website is more than just a pretty picture. It is your public voice, and serves as a tool to engage and inspire action. It is more critical than ever to create an online presence for your supporters that is rooted in a clear strategy, engaging to supporters, and focused on your nonprofit’s unique goals. Let’s […]

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How churches and ministries can benefit from their website

How churches and ministries can benefit from their website

By David Zupec | February 10, 2016

Your church or ministry website should be geared for one purpose: to help you effectively reach and connect with your members, attendees, and first-time visitors. Let’s explore some simple yet successful solutions that will benefit your church or ministry website. Engage with your current members You can use tools such as videos, photo galleries, event registration, prayer requests […]

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Get more leads to your website

Get more leads to your website

By David Zupec | January 22, 2016

When I meet with a new website client for the first time, I like to ask questions that dig deeper to find out about their business and their customers or clients. I learn a lot about what they do, what’s working and what’s not working with their current website. The thing that I often find interesting […]

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