We help our clients thrive online

Who we are

We're a small crew of professional web designers and marketing specialists dedicated to helping wineries and craft breweries elevate their business to new levels of growth and profitability.

We have over two decades of ecommerce web design and marketing experience in the wine industry and strive to be the number one resource on the latest design and marketing strategies for wineries looking to grow their website traffic and sell more wine.

Our goal is to partner with our clients and provide them with the best advice, service, and support in the digital marketing world. We don’t just build websites - we build marketing platforms that consistently convert visitors into customers for our winery clients.

Our experience


Years in Wine Industry


Years in Web Design


Years in Ecommerce


Years in Marketing
  • Website Design & Development
  • Ecommerce Solutions
  • Reservation Booking
  • Hosting & Maintenance
  • Vineyard Maps
  • Email Marketing Automation
  • Photography & Video

What we do

We are a one-stop shop for all the services that wineries and craft breweries need to grow their business. No matter how big or small your winery is, we can help you generate traffic, engage your visitors, and boost your direct-to-consumer sales.

Your website is the most crucial part of your marketing so it needs to be updated and maintained on a regular basis. Our all-inclusive website services include website design, hosting, maintenance, updates, security, and much more.

When you climb on board with us, you'll get access to new and innovative methods that other wineries are using around the world to book more tastings and get more sales.

The virtues of a virtual crew

A traditional agency is nothing more than a building full of people, most of whom don’t work on your business, and all of whom you end up paying for one way or another. Sailors & Mermaids is an on-demand crew of independent web design and wine marketing experts. When we need them, they’re on board. When we don’t, you don’t pay for them.

david zupec web designer and captain

David Zupec

Owner / Captain / Web Design
I’ve been in love with the water since I was eight when my sister and I would spend the entire day in the Atlantic ocean on our rafts, pretending to be sailors and mermaids. I still remember her shouting, Let’s make some waves! I’ve been creative since I was 23 and made a lot of waves as a designer in top studios. Sailors & Mermaids is a marriage between my career and my first love. I still play in the water every chance I get. In 2011, I put all my trust in Jesus and launched this adventure. Living in Michigan I enjoy swimming, fishing, fitness, drones, woodworking, a great wine or craft beer, and volunteering.
megan graham web designer marketing

Megan Graham

Web Design / Marketing
Megan is an avid angler. This native Wisconsinite relocated to the beautiful South Carolina coast, where she has fallen in love with the sea and spends her free time boating and fishing with her boyfriend and their two labs Major and Harley. Along the way, Megan spent 2 years exploring the vast lands of Italy earning a Masters in Marketing while managing a winery. Her favorite catch is tuna paired with a glass of red wine.

Do you need help with your online presence?

If your website is out-dated and not meeting your expectations, reach out and tell us more. We'll do all we can to deliver results.