I have to admit over the years I’ve seen many small businesses with incredibly ugly and performance-lacking websites. This isn’t necessarily their fault because many do not know good design.
I’ve also worked with many clients who do not know what they want when it comes to their websites. Some find a few totally different websites that they like, and others want you to show them a few examples. That’s why I believe it is up to a good web designer to chart the course of your website and ultimately boost your marketing.
Find a professional designer
The first step would be to find a professional web designer. Unless you have been educated in design and have a lot of time to dedicate to learning the craft, you probably can’t do it yourself. This isn’t a “one click and you’re done” thing. Great design takes patience, time and lots of trial and error to reach a desired outcome.
Then when you do find a web designer that you would like to climb aboard with, the next step is to discuss the direction of your business strategy, your short-term and long-term goals, your current pains and struggles, etc. All this information makes the entire design process easier and more efficient.
The power of great design
When you develop that bond between you and your web designer, you can start utilizing the power of design. This is where your web designer can start to be involved in crafting your marketing goals.
Professional designers have years of experience and are much more creative than your average business person, so in order to create something revolutionary and new, you will most likely need a great designer. Somebody who can interpret your business vision and translate it on the web for the audience to understand and appreciate.
First impressions are everything
When it comes to websites, the first impression you make on your user is everything. It needs to be a positive experience otherwise you are losing potential customers due to bad design. And this happens everyday to almost every business.
This is where your web designer will come in handy. If you’re making a change to your product pages, make sure to use your web designer. Tell him or her your goals for the product page, and let your designer come up with solutions. This goes for everything. Whether it’s adding a simple image or a video, make sure your web designer is aware of it and involved in the process.
You can’t afford to slap something up online in 10 minutes and hope it increases sales or makes your users happy. If you are doing that, then most likely your business is treading water when it comes to converting traffic.
The only way to win at web design is to get your web designer involved any time there might need to be a design decision. This will keep you on course to establishing your brand and you’ll be one step ahead of the competition.
Everything your company creates and represents should look great and work better than your competitors.