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4 easy steps to improve your online marketing

4 easy steps to improve your online marketing

By now you should know how powerful online marketing is for your business, but if you don’t have a plan in place because you don’t know where to start, it can feel a little overwhelming trying to get your message out.

I’ve put together a list of 4 easy steps to help you get started. With a little effort each month you’ll be on your way to getting more traffic to your website and seeing higher conversions.

1. Send an email blast

Email marketing is at the top of my list for one reason, it works! You can send an email update to your list on a consistent basis and always give them something of value.

What I recommend:

  • Send the email on a consistent schedule. If you’re just starting out, I recommend at least once a month.
  • Don’t include all the content in the email, give them an excerpt to read then provide a link to your website for the rest.
  • Personalize your email by including the recipients name.
  • Try using different subject lines and see which one has the better open rate.

2. Write a blog post

Content is king and your website’s blog is the perfect place to produce new and relevant content.

A collection of useful articles on your blog is an asset to your business as it grows you website’s visibility in search engines, gives you a catalog of articles you can point your customers to when they are looking for more information about a topic, and the content positions you as an expert within your niche.

What I recommend:

  • Publish a new blog post at least twice a month or weekly if you can.
  • Always use images and photos in your blog to create engaging content.
  • Focus on creating content that will always be useful to your audience.
  • If you’re just getting started, here’s how you can plan a blog post in 10 minutes so you can write better and faster.

3. Engage within social media

Social media isn’t just about posting updates on what you’re eating or where you’re traveling, it’s about engagement.

Connect with your audience and grow a following by posting content that is useful to them. Show you care by asking questions, making connections and contributing to conversations.

What I recommend:

  • Post new updates at least a few times per week.
  • Images perform much better than text so always include a photo with your post to increase engagement and reach.
  • Use hashtags to improve your reach and target a specific audience.
  • Use a social media management tool to schedule in your posts, such as the built-in Facebook post scheduler, CoSchedule, Hootsuite and Buffer.

4. Always provide value

When you are sharing content with your audience, always think of what they would want to read and what would provide them value.

Sure it’s great to talk about yourself and what’s going on in your business, but the best results come from useful, engaging and visual content that your audience is genuinely interested in.

When you’re not sure what to share, I suggest looking at others in your industry to see what is working for them. Check out your competitor’s posts on social networks – what are they posting? What posts are getting high levels of engagement?

This can be a great start to kick off your inspiration.


Your online marketing will get consistent growth from simply being consistent and spending a few hours each month on producing valuable content.

The above steps can help to get you on the right path to a simple online marketing plan that works.

About David Zupec

David Zupec is a web designer at the helm of Sailors & Mermaids, a small web design studio based in Michigan. His passion is helping small businesses build a successful online presence.